Saturday, May 11, 2013

Our Ads

A Spanish abuse awareness organization created this brilliant advertisement. When anyone over four feet tall looks at it. they'll see the message, "Sometimes child abuse is only visible to the child suffering it." The children themselves get a different message. " If somebody hurts you, phone us and we'll help you."
My favorite part isn't the simple but effective design, the raw true words, or even the empowering message. It's that one word-you.
How often do you see an add aimed at youth?
Is your Child happy in School?
Does your child struggle with acne?
Is your child falling behind in school?
We know more about school and acne than our parents. The only ads that say 'you' instead of 'your child' are for products no adults would ever want to buy. Website commercials say "Ask your parents before going online." Not, "Talk to your child about going online."
The abuse ad does have an obvious flaw. Millions of abused children are taller than four feet (122 cm). But you can't deny the heartwarming message sends. Finally, someone wants to strengthen youth.

No comments:

Post a Comment